La nature du golf

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The Nature of Golf: It's in our nature to stir things up in a historically stodgy, stiff, stuffy sport. PUMA provides products that make a statement not only in looks, but more importantly in performance.

As the weather turns from chilly to hot during the Spring/Summer season, it can be challenging for players to keep their cool. Luckily, PUMA Golf's new Spring/Summer 2013 apparel collection combines unmatched style with cutting-edge technology that is guaranteed to keep golfers looking and feeling fresh, all while helping to improve their game both on and off the course. Professional golfers like Rickie Fowler, Lexi Thompson, Jonas Blixt and Blair O'Neal swear by the PUMA Golf collection to bring them performance on the course with unquestionable individuality and style.

Hitting a backyard barbecue after a round of 18 is no longer a problem with features like PUMA CELL, side vents, odor control and UV protection, designed to keep issues like sweat, odor and sunburn at bay. The collection stays true to PUMA Golf's mantra, "Look Better. Feel Better. Play Better," offering the utmost in comfortable functionality and style.The collection features PUMA CELL; a system of performance benefits that are made possible through performance enhancing technologies and features. CELL-powered products are arduously tested, meticulously constructed and, most importantly, inspired by the mental and physical needs of athleres. CELL tackles performance from the inside out, starting with the true essence, or "nature," of performance.

It doesn't stop there. UV protection in select styles (tops, bottoms and layering pieces) provides golfers with either a UPF 40+ or UPF 50+ sun protection rating; COOLMAX® All Season keeps golfers warmer during a cool, dewy morning and then keeps them cool and dry as the day heats up; PURE by HeiQ promises to keep garments odor-free for the lifetime of the product with a special anti-microbial treatment; and the Duo-Swing technology found in many of PUMA Golf's tops reduces friction and drag in the cut of the shoulders. (This fabric also contains an anti-microbial treatment and UPF 50+ sun protection-you're welcome.)

As PUMA Golf fans of all ages know, the brand has never been one to shy away from color and the Spring/Summer 2013 collection is no different. Sharp Green, Blue Atoll, Cabaret, and Vibrant Orange are just some of the hues found in the Men's Collection and key styles include the Golf Duo-Swing Polo, Ombre Tech Polo, Golf Track Jacket, Golf 5 Pocket Tech Pant, and New Wave Stripe Short. For women, PUMA Golf has tapped shades like Bright Violet, Irish Green, Cabaret Heather, Sulphur Spring, and Capri to tell the collection story. Styles include the Golf Henley Sweater, Golf Novelty Skirt, Ombre Print Polo, and Golf Colorblock Dress. In both Men's and Women's, patterns like ombre plaid, watercolor stripes, polka dots and herringbone are sure to make a splash on the course as well. This is not your Grandfather's argyle!

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